Content Writing for Law Firms – The Right Approaches

Content Writing for Law Firms – The Right Approaches

Writing content for law firms can be tricky since you need the legal knowledge to pull it off well. But even for those with the needed knowledge, it can be hard to start writing your first article.

That’s where this guide will come in! Here’s how content writing for law firms is done at most firms. Follow it, and you’ll definitely turn out some quality articles for your clients!

Learn why legal content is important for law firms – Lateral

Why Is Legal Content Important?

Before you start, understand the importance of legal content writing for law firms.

Display Your Expertise And Provide Benefits To Potential Clients

Law firms can demonstrate their capability to their clients and readers by publishing high-quality legal content. Prospective clients can read these posts and gain a better idea of how good the attorneys at the firm are.

Research has found that even firms without a website can generate more traffic if they have ongoing blog articles. Blogs are responsible for 67% of all leads in law firms.

Build Customer Trust And Improve Relationships

46% of lawyers that maintain a blog stated that they managed to retain their clients solely because of their blogs.

You’ll gain clients’ trust by providing readers with informative reads and helpful solutions to their problems. This can help you build relationships with them and convert them from leads to paying clients.

Besides writing about common legal issues or knowledge, don’t forget to market your service! That way, people will immediately think of your law firm when facing a legal issue.

Choosing A Legal Topic To Write About

And when handling content writing for law firms, you’ll need to decide the certain content that you need to focus on:

Understand Your Potential Clients

When you set out to write a legal article, make sure to check their backgrounds (demographics, professions, etc.) first. Are you writing about marriage laws for couples? Criminal laws for those who may have gotten into trouble with the justice system? Business or tax laws for corporations or businesspeople?

Shift your articles accordingly. That way, your content will be helpful to people who need your expertise.

Research Their Search Queries

Look into the search results to find the right topics – Flickr

Once you’ve determined your target audience, the next step is to research their search queries. In other words, try to find some common legal problems your audience faces.

If your firm specializes in business or tax laws, your potential clients may want to know more about federal or state tax codes. Or they may be searching for the latest updates in tax laws or finding solutions for their tax filings.

If you write high-quality content targeting these queries, people will be more likely to click on your blogs and reach out to your firm!

Don’t Forget That You’re Marketing for Your Firm

Never forget that while you’re doing content writing for law firms, you’re essentially doing marketing for them. Always promote your services and the legal support the firm can provide to the clients.

The first step is to write content that can help them understand the legal problem they’re facing. Then, plug in the solution: your firm and its service. This way, you’ll funnel potential leads to convert into clients of the firm!

SEO Content Writing Tips for Law Firms

And to help you create the best legal blog writing service, our following tips will be useful.

Provide Real Benefits Instead Of Promises

Compose your writing in a clear, informative manner. Don’t lead the reader and dive right into the situation. Think of it like giving a speech or explaining the case to a judicial panel: be as clear, concise, and informative as possible.

After that, you can talk about your firm and the services it can provide.

The takeaway is that you shouldn’t write legal content like a copywriting spread and give people a bullet-point list of why they should hire your firm. Instead, show them what your firm can do by telling them exactly what they’re looking for. This will help you build rapport with the client and increase their likelihood of contacting your firm when they encounter a legal issue.

Avoid Legalese

Since you’re writing for people with little to no understanding of the legal processes, it’s important that you take your time to convey the messages.

Instead of sticking with professional terminologies and legal jargon, find common, everyday words that would make your messages easy to understand for most readers. This will massively improve your articles’ readability and the content’s quality.

Plan Your Content Writing Properly

Always plan your content properly –

As a legal website content writer, you’ll need to work on your multifaceted approaches to the topics to tackle legal issues from different perspectives. Focus on the services and legal support your law firms can provide.

Once again, do not try to write legal articles like a normal blog post or a copywriting spread. Focus on building accurate and helpful content first. People will know right away if you don’t do your research, and they’ll leave for more authoritative sites.

Set Your Firms Apart With Personalized Content

One of the best tricks for effective content writing for law firms is to write personalized legal content for your target audience. For example, you can provide your readers with valuable tips and advice. In other words, give them access to your firm’s professional knowledge without paying for it.

This may sound like a loss, but it’s actually not. Such content can help build trust with potential clients who may not be familiar with that area of the law and need guidance navigating it.

And when they do realize that they need special guidance … they’ll come to you on their own accord!

Write Content That Educates And Benefits Readers

When you begin to write an article, always do as much research as possible to ensure that it’s accurate. Then, set an outline and execute the article so that each paragraph can educate and benefit the reader in some way.

This will show potential clients that you are a reliable source of advice in those particular areas of the law. This will make them more likely to choose your firm when looking for legal services in the future!

Ensure The Quality Of Your Content

It is essential to do research and proofreading before, during, and after the articles are completed.

Since you’re representing a law firm, accuracy equates to credibility. If you make any mistake, it’ll reflect badly on your firm.

Next, you must ensure that everything is correctly phrased to avoid errors since your clients will use your work’s quality to evaluate your services. Delivering high-quality pieces will demonstrate your trustworthiness, consequently increasing the likelihood of acquiring clients.

Increase Your Exposure With Online Promotions

To make your website and articles more accessible, use SEO optimizations and even pay for ads if necessary. You can leverage social media networks to share your content and attract more clients.

Last but not least, cold-emailing potential customers can be a good way to get in touch with potential leads and convert them into clients!


Here are the common FAQs – Flickr

Why Do Law Firms Need a Content Strategy?

According to a survey, 70% of law firms have landed new clients via their websites. As a result, any law firm that wants to get ahead in this day and age will need a good content strategy.

A comprehensive content strategy will help law firms increase brand recognition, get noticed by potential clients, and position themselves as trusted industry experts. It’ll also help to differentiate a firm from its competitors and build trust among current and prospective clients.

Overall, a content strategy is the quickest path to that end for a law firm to establish itself as the go-to legal resource in its market.

When Should Law Firms Worry About Content?

Content creation is a major problem among law firms currently. As much as 40% of small law firms don’t have a website. And out of the 35% of small law firms that do, they haven’t updated their websites for three years or more.

Law firms — especially those who haven’t started creating content yet — should start worrying about their content strategy as soon as possible. It is a key part of a successful digital marketing campaign that can help them reach potential clients, stay informed on industry trends, and remain competitive.

What To Do After Publication?

Law firms must check on their released articles before publishing their content. Consider their traffic, statistics, and reader experiences to determine your successes. After that, depending on how the data goes, you can continue improving certain articles or delete others.


Content writing for law firms is tougher than most types of content writing. It requires specialized strategies to ensure that the information provided is accurate, relevant, and engaging.

Though difficult, law firms need to take as much advantage of it as they can. Since content writing is one of the best ways to increase brand visibility and attract potential clients at the moment.

We hope this guide has been of use to you!

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