Content Writing for Finance – The Complete Guide

Content Writing for Finance – The Complete Guide

Financial literacy is of utmost importance since it directly impacts our day-to-day lives. Unfortunately, understanding financial reports – with their big numbers, charts, and long, confusing texts – can be frustrating and challenging.

Thus, there are two sides to a writer’s job regarding content writing for finance: they must use comprehensive writing techniques to communicate finance-related topics effectively. Then, and most importantly, they must help finance companies develop strong content strategies.

In this guide, let’s look into how you — as a writer — can approach this rather intimidating job!

What Is Content Writing For Finance?

Typically, finance writers work for companies, publishers, and newspapers, focusing on finance.

Here, the financial writers are tasked with creating educational and marketing content for print publications or digital platforms, using their writing skills and understanding of the topic.

The writings can be articles on financial and monetary topics, learning instructions, and other textbook materials for those who wish to improve their understanding of the system.

Or it could be used as means for the writers to present their opinions on recent economic and financial developments through clear and concise reports.

Nonetheless, the provided content will need to be accessible to all targeted readers. Keep in mind that most of your readers aren’t financial experts. So, you’ll have to break down complicated financial concepts using simple words and explanations. This will require a lot of skills on your part as a writer!

How To Write Financial Content?

Here is how to write financial content – Flickr

Have Your Skills Ready

25% of Americans reported having no one they could trust to ask for financial guidance. Being the confidante and guide for these people will be your core responsibility as a financial content writer.

As a financial content writer, you must have at least basic financial literacy. You need a basic grasp of economic concepts such as net worth, inflation, liquidity, etc. That way, you can write engaging and helpful content for the readers.

Next, you’ll need good copywriting skills and the ability to break down complicated subjects into content that lay people can understand. Your writing has to be attractive and engaging to draw in readers. But more importantly, since most of your audience won’t be composed of financial experts, you’ll need to keep it as simple as possible.

For those who already have copywriting skills, feel free to continue writing on certain niches that you’re already familiar with. You can spend time researching the topics of finance on the side.

On the other hand, economic students and those with an academic understanding of these subjects can start to learn copywriting. You can turn your knowledge around and convey it to your targeted readers.

Build Your Portfolio And Land Your Jobs

Once you’ve learned all the necessary skills, it’s time to begin forming your portfolio and scouting potential writing jobs. Companies are always looking for competent writers to handle their content writing for finance in-house. So, you can find many postings on social media, freelance writing sites, job sites, and so on.

If you don’t have a large portfolio yet, try not to be too picky about jobs and assignments. At this stage, you’re only seeking to gain more experience.

However, that doesn’t mean picking exploitative jobs with bad pay. Research the minimum acceptable wages for the job, and pick out postings that offer around those figures. In the US, the base salary for financial writers (that work for financial companies and not agencies) ranges from $62,923 to $79,439, depending on the level of experience and seniority. Around $60,000 a year is the bare minimum to search for.

You’ll also want to pick jobs that allow you to bring accurate, informative content to the readers. Avoid positions requiring you to write misleading or malicious financial content.

Get On With Your Jobs

The first step is researching and studying the financial topics you will write about. Focus on identifying the most relevant issues in the finance world today and look into any current challenges or trends in the field. Feel free to check the different finance content writing examples to understand the topics further!

Next, develop a content strategy to communicate your research to the readers. Ensure that your articles cover all the important points and give the readers real value. And add statistics, charts, and relevant research papers as much as possible to improve your credibility.

But while you’re writing, remember who you’re writing content for (i.e., your target audience). Consider what questions they may have related to finances and how much background information would be necessary to provide context to help them thoroughly understand the information you’re trying to convey.

For finance companies, investing in your content strategies is highly recommended. Other than bringing extra value to your existing clients, it’ll help you convert readers (who are all leads) into paying clients.

Proofread Your Financial Writing

Always proofread your article to ensure it’s readable and accurate. Perform SEO optimizations for the article if the job requires (which most content writing jobs do.)

Only after you’re certain that your writing quality is sufficiently high should you submit your content writing for finance to the publishers.

Finance companies must have their writings and articles properly checked before publication. Your potential clients will always evaluate your content’s quality to judge the firm’s competency.

5 Tips for Writing Valuable Finance Content

Here are great tips for writing valuable finance content – flickr

When writing, there are some useful tips that you can use to produce concise, high-quality articles. These tips can apply to just about any writing, not just finance.

Always Be Clear In Your Messages

Since your readers aren’t financial gurus, they’ll need your content to be as clear and concise as possible.

Basically, your content will need to be written so that complex financial reports can be easily understood without requiring the reader to study a 4-5 years course in finance!

Pay Attention to Your Research

The minimum requirement of a finance writer is the ability to do extensive research into a niche topic. You’ll need to deal with a lot of complex information and data that must be carefully curated and analyzed before they can be integrated into a complete article.

Research can also help you gain accurate insights into market factors. That way, you can write content with sound and impartial advice to your readers.

Additionally, financial writers must comprehensively understand the economic, political, and social forces behind an industry. All of these fields change and have new developments almost daily. As a result, you must have up-to-date knowledge and insight into the latest “big things” in these fields … These are things that only careful research can help you gain.

Structure Your Articles Properly

As a financial writer, you need to structure your content using outlines to ensure that the information is organized and easy for readers to understand. Look at the headings and smaller parts of your writing about the entire article.

An effective outline ensures that all essential info is covered and not accumulated into one long-winded post. This will allow readers to have greater clarity while they read and ensure that they understand the concepts without being overloaded with too much information at once.

Be Empathetic With Your Writing

To produce excellent financial writing services, you must strike an empathetic chord with your readers.

Studies have shown that 64% of American adults consider finances as a major source of anxiety and stress. So, when people seek financial articles or advice, they almost always do it while feeling stressed or frustrated.

You need to understand what people are worried about when they look up your articles. Bearing this sentiment in mind will assist you in finding the right words to address their issues and fulfill their needs.

Furthermore, make sure to offer insightful solutions and present the services of your company or firm within your article. That way, your article can accomplish two things: one, it allows the reader to benefit, and two, you can promote your business, too!

Always Show Transparency Whenever Possible

Readers depend on you for accurate, reliable information. And if you want readers to take your word seriously, they need to trust that the information they receive is unbiased and truthful.

That’s where transparency comes in. It allows you to demonstrate to readers that your words are truthful and are based, in fact, not personal opinions.

You can do this in your writing by controlling your tones, using financial terminologies sparingly (and, if you do, giving a brief explanation of what they mean first), and displaying real statistics. Use them effectively to build trust while also providing readers with valuable information.


Content writing for finance is a great business with many opportunities for writers and financial companies.

Writing quality financial content can be extremely beneficial to both readers and businesses. You can provide clients with valuable and informative information regarding money management. At the same time, you can help financial companies attract more clients.

If you’re an aspiring finance writer, we hope this post has been useful to you!

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